More about Graeme: 
Creator, Communicator, Coach.

Using the experience gained from an award winning career in advertising and communication, Graeme calls on his knowledge to present an understanding of the significant role creativity and innovation play in business today.

His exposure to a diverse range of clients in South Africa and abroad, adds genuine credibility to his testimony – to the power of creativity. During his career Graeme has presented many an innovative idea, in many different and difficult management situations. He has sold multi-million dollar television commercials to boardrooms full of doubters. He has proposed and sold sweeping changes to company directors, knowing that his audience would ultimately be part of those affected by the change. He has given birth to ideas that have inspired businesses to actively involve themselves in meaningful social developments. He has also played an innovative and pioneering role in the very industry that he worked in – developing and promoting transformation, long before it became popular to do so.

Graeme has now taken these experiences and turned them into wisdoms. These he has been sharing for some time – at advertising schools, universities and business leadership institutions, and now he is available to your business.

In his talk… “CREATIVITY – THE NEW ECONOMIC FRONTIER” he explains how creativity is a pure, natural and free energy – which is not exclusive to a few. And that how, during our schooling we are taught to follow the ideas of others, how we duplicate, rather than originate, how we copy what precedes us, instead of generating our own view, and how ultimately this behaviour leads to the suppression of our creativity. 

Through this passionate presentation he demonstrates how we can all leverage and work our creativity, generating the innovations that can add meaningful differences to our businesses and our lives.

Graeme’s philosophy is ...

“The ideas are inside you and I will help you to let them out!”